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114 brands found
The Modesto Bee
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
The Tribune
News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
Merced Sun-Star
News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
The Mendocino Voice
News · The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings...
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The Daily Californian
News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
Daily Trojan
News · The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edi...
The Sun-Gazette
News · Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare...
The Ark
News · The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, whic...
Modoc County Record
News · The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City,...
Washington Times
News · Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mai...
Sports Illustrated
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
Citrus County Chronicle
News · The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chr...
El Nuevo Herald
News · El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an ext...
Miami Herald FL
Pets & Animals · South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, ente...
Miami New Times
Advertising · Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publi...
New Times Broward-Palm Beach
News · In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Browa...
Ledger-Enquirer
News · The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, adve...
Idaho Statesman
News · Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boi...
Belleville News-Democrat
News · As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-...
The Chicago Defender
News · The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African America...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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